Of course, you grilled yourself into getting the most important details right first. You called investors, you set up location, you shopped for inventory, and hurrah! Launch date is on sight. But wait – you forgot one teeny tiny detail!
If you’re blessed to have friends who can craft a rookie name in an instant, call them, quick! But naming a business usually takes more than just a sassy punch-line. Although that might work, remember that your business name carries the face of your brand and will be a representative of what your business is all about.
So put on your thinking cap and let’s get to the business of choosing a good brand name. So how do we go about this formidable task?
What are you trying to sell?
What is your brand all about? Are you trying to be the classy clothing line or the millennial-catering, modern grunge-style fashion label who dresses 80 percent of the girls in Tumblr? Your business name should be able to say that in one go.
The formula for a name
A phrase is quite a catch, but singular, lean, action-sounding names work best. It should be simple but not too used. An element of shock helps, funny can be unforgettable too. You can play around words, puns, and familiar phrases. Weird works.
Use obscurity or hard misspellings. That would make it hard to recall for many customers, limiting recommendations and potential business.
Stick with what’s familiar
A lot of brands like DropBox (for file storage and sharing) or PayPal (online monetary transfer) are just straightforward descriptions of what their company does. Sometimes, you need not look far at what you do to aptly name your brand. If you want to localize, you can play around a common phrase in your language and give it a new fix.
The problem with words
One funny word in your language can mean something else in another. Much worse, it could be an extremely offensive word too. You don’t want that – or you could, if you’re up for the risk. Words are trademarked as well, so you have to get that cleared up. It should not be too cliche and common that you end up having the same names as one laundry shop and another eccentric restaurant. And if you’re planning to set up online, check the availability of the domain name. That weird, super witty punchy name you were so proud to have come up first? Somebody probably owns that already. You bet.
Your business name deserves some serious caffeine time too. Some even take months before they finally settle into a string of five letters. But leave it as it is, that simple word could bring wonders to your brand. So step up your name game!